Sales Development Representative

Role: Sales Development Representative (SDR)
Contract: Full Time
Location: London, Hybrid
Hours: 37.5 hours per week
About Us:
Cloud Native Media Services | Reimagining workflows in the cloud
Base Media Cloud is on a mission to democratize cloud services for all businesses, helping them to store, process, and manage content at scale with integrated online media solutions. Base Media Cloud’s one provider model offers affordable cloud storage, media asset management, and media workflow integrations. Each solution includes tailored support strengthened with ISO27001-certified security practices at every layer. We enable our customers to centralize, secure, and efficiently index media files in one content hub.
Base Media Cloud’s provides award-winning cloud services to a range of clients across multiple industries, including global online video brands like LADbible Group, cutting-edge sports podcasts such as High Performance, and prestigious film and broadcast studios such as Twickenham Film Studios and Narrative Entertainment.
The culture at Base Media Cloud’s is a core aspect of the business. The following values underpin the day-to-day working culture at the company:
We are bold.
We are honest.
We are empathetic.
We are collaborative.
We are curious.
The Opportunity
Base Media Cloud is seeking a Sales Development Representative (SDR) to generate qualified meetings for our sales reps in the United States and the United Kingdom. You will own outbound prospecting across phone, email, and social, run multi-channel sequences, and consistently convert targeted accounts into booked meetings. You will use AI tools to move faster and work smarter, but every touchpoint must feel human, relevant, and personalized.
Key responsibilities

• Book qualified meetings for Account Executives in the US and UK, meeting monthly and quarterly meeting targets.
  
• Execute high-volume, high-quality outbound through:
  
  • Cold calling, voicemail strategy, and follow-up call patterns
    
  • Mobile outreach such as WhatsApp, iMessage, etc as required
    
  • Email outreach that is concise, specific, and personalized
    
  • Social touches (LinkedIn and similar) to create familiarity and momentum
    
• Build and run multi-channel campaigns by persona, segment, and trigger event.
  
• Research accounts and contacts to create personal outreach angles that do not sound templated.
  
• Use AI tools responsibly to accelerate research, list building, call prep, summarization, and first-draft messaging, while ensuring final output is natural and tailored.
  
• Qualify interest and fit using defined discovery criteria (ICP, pain, timing, stakeholders, current solutions).
  
• Maintain clean CRM and sequencing hygiene: activity logging, dispositioning, follow-up tasks, and contact/account updates.
  
• Partner closely with US and UK reps to align on target accounts, messaging, handoff quality, and feedback loops.
  
• Track and report on results and iterate based on performance data (open and reply rates, connection rates, meetings set, show rates, conversion).
  What success looks like (90-day outcomes)
  Fully ramped on ICP, messaging, tools, and calling motions for both US and UK territories.
  Consistently hitting weekly activity and quality standards across calls, emails, and social touches.
  Delivering a steady flow of qualified meetings that convert into real pipeline.
  Demonstrating strong judgment on personalization, follow-up, and when to push versus pause.
  Required qualifications
  1 to 3+ years in SDR/BDR or equivalent outbound prospecting role.
  Proven ability to cold call confidently and handle objections with composure.
  Strong writing skills, you can write emails that sound like a real person and get replies.
  Experience running multi-channel outbound sequences (calls, email, LinkedIn) with measurable results.
  Comfort operating in a hybrid work environment, self-managed day-to-day, effective in-office and remote.
  Competency with CRM and sequencing tools (e.g., HubSpot, LemList, Lusha, Apollo, etc.).
  High attention to detail and strong time management.
  Preferred qualifications
  Experience prospecting into both US and UK markets, including timezone-aware cadences.
  Familiarity with AI-assisted workflows for outbound (research, summarization, personalization, call notes), with a strong bias toward authenticity.
  Track record of creative outbound approaches that improve connect and reply rates.
  Skills and attributes
  Clear, confident phone presence, you can build trust quickly.
  Curious researcher, you find the detail that makes outreach relevant.
  Persistent and organized, you follow up without being sloppy or spammy.
  Coachable, you test, learn, and iterate.
  Professional and respectful, you can be direct without being aggressive.
  Tools and environment
  Hybrid schedule, consistent overlap with US and UK teams.
  Standard SDR stack: CRM, sequencing platform, dialer, data tools, and AI enablement tools.
  Benefits:
  25 days holiday + Public Holidays
  Employer Pension Scheme (we match your pension contributions at 5% every month)
  Life Assurance Scheme x 4 salary
  360 Wellbeing App - which offers discounts, EAP, Will Writing, Financial advice and gym membership discounts and many more
  Fora – free gym membership and other Fora perks
  How to apply:
  If you have a passion for media technology, cloud workflows, sales, and business development and are eager to make a significant impact in a fast-growing, innovative company, we would love to hear from you and why you want to work for Base Media Cloud and what you will bring to the table.
  Please apply via our website.
  You can upload a cover letter below and tell us a bit more about you, your interests, and your experience.
  If you are successfully short-listed for an interview, one of our team will be in touch to discuss the next steps.
  Please note - Base Media Cloud cannot support sponsorship requests and all candidates must have the legal right to work in the UK.
  Base Media Cloud is an equal opportunities employer and does not discriminate on grounds of sex, sexual orientation, marital status, race, colour, ethnic origin, disability, age or political or religious belief