Business Development Manager - CRM

Business Development Lead

CRM / Software

Salary: £50,000 – £56,250 FTE depending on experience

Location: Coventry / Hybrid (West Midlands).

Contract: Permanent, Full-Time, 37.5hrs a week.

Our client is a boutique professional services firm dedicated to empowering the charity and non-profit sector through expert technical consultancy.

They are seeking an exceptional Business Development Lead to take full ownership of the agency’s sales, marketing, positioning, and strategic partnerships.

Reporting directly to the Directors, you will work as a key member of the senior team, collaborating closely with leadership and senior consultants to elevate company visibility and drive mission-aligned growth across the sector.

You’ll have the option to work from their Coventry office full-time, or a blend of office-based and remote working as suits you.

Why this job?

Mission-critical impact: Their customers are all charities and NGOs—you’ll get to build your career while having a genuinely positive impact on the world.

Relationship over transaction: They prioritise depth over breadth. You’ll be encouraged to find the right fit for the business, rather than just hitting a sales quota.

Ownership: This role will lead their customer engagement and marketing strategy, with the freedom to shape how the company tells its story to the sector.

Consultative & creative: The company doesn’t sell the same product over and over. You’ll spend your time listening to prospects, decoding their challenges and collaborating with consultants — some of the top in the industry — to creatively form solution proposals.

Responsibilities

Marketing strategy & execution: You will proactively work to increase the company’s visibility and recognition across the sector. Your goal is to move the company from being a "best-kept secret" to a recognised authority and sought-after partner for non-profits. You'll design and own our marketing strategy that sells results, not just skills. You'll coordinate the execution of that strategy, partly yourself and partly with internal and external resources. You’ll oversee case studies and digital content that reflect our specific technical prowess.

Networking & public voice: You will be a voice for the company in key networking spaces and forums, building genuine connections with charity leaders and stakeholders. You will actively look for opportunities for yourself or our key staff members to be a voice in the non-profit space, whether through speaking engagements, panel discussions, or high-level networking. You will ensure our voice is heard within the sector, whether that be in-person or digitally through professional online networks (e.g. LinkedIn).

Own & expand the pipeline: You’ll be responsible for both the growth and health of the sales pipeline—from active lead generation, both with existing clients and identifying new prospects, to managing initial enquiries and qualifying prospects against budget, authority, need, timeline and values. You will ensure potential customers have a great experience, including meeting prospect-imposed timelines (eg. RFPs). You will manage effectively the information within systems relating to sales activity so that everyone involved has up-to-date information to hand.

Consultative discovery: You will lead initial sales calls and discovery sessions to build genuine rapport with prospects. You will be responsible for uncovering not just their technical requirements, but their underlying motivations and pain points—identifying the "unsaid" factors that will allow them to say 'yes' to a long-term partnership. You'll know when to bring in technical specialists into support sales calls.

Proposal & pitches: You’ll lead the creation of high-quality, narrative-driven proposals, ranging from short one-page documents to rich in-depth formal proposals (eg. RFP responses). You’ll collaborate with the senior technical team to translate "tech-speak" into client empathy and clear commercial value.

Vendor & partner relationships: You'll co-manage our strategic relationships with key partners such as SaaS vendors and other agencies, developing and maintaining these relationships to ensure we remain a "partner of choice" and stay aligned with their roadmaps. You will conduct effective co-selling of deals (eg. where the company is an implementing partner with a SaaS vendor such as Beacon or Salesforce) and find promotional opportunities with these vendors and other aligned professionals.

Capacity gatekeeping: You’ll act as a bridge to our delivery team, matching our sales pipeline to real-time capacity planning to ensure we can deliver what we sell without burning out the team.

Person Requirements

Technical fluency: You can pivot between strategic board discussions and technical sessions with developers. You translate complex risks into business impact and are equally comfortable talking donor strategy with a CEO, product strategy with a COO or data schema with a CTO.

Solution mindset: You understand how CRMs, apps, APIs, cloud architecture, and integrations fit together. This allows you to spot viable solutions in a first meeting and understand the "art of the possible" without needing a developer in the room.

Filtering: You identify "good fit" projects early. You can lead technical discovery and draft proposals that our delivery team can actually execute, ensuring we never over-promise.

Relational credibility: Trust in this sector is built on competence and understanding. You offer genuine empathy for client challenges and can contextualise technical solutions in real time to help prospects understand the problems they're facing and the benefits the company’s solutions deliver, and uncover what really motivates them.

Ethos alignment: We work with many faith-based nonprofits. You are respectful of, and comfortable in, environments where religious values guide decision-making.

Experience: 5+ years in sales, marketing or account management within professional services or tech.

Operational discipline: You are process-driven and highly organised. You enjoy managing multiple moving parts and ensure no lead ever goes cold.

Benefits & Working Culture

The benefits package is designed to support your health, your long-term financial security, and a healthy work-life balance.

Annual Leave: You will receive 35 working days of paid leave per year, inclusive of public Bank Holidays.

Private Health Cover: We provide private health insurance for all staff members.

Enhanced Pension Matching: The company will match 100% of your pension contributions up to a maximum of 10% of your qualifying earnings.

Birthday Leave: Take your birthday off as an extra paid day of leave.

Holiday Purchase Scheme: buy up to 10 additional days of annual leave per year (after 12 months of employment).

Hybrid Working: two full working days in the office each week at the Coventry location.

Interested? Please send your CV to Gary Simpson